Applix TM1 Customers the Most Satisfied of all BPM Users, including Customers of Cognos and Hyperion

Third Annual "BPM Pulse Survey" Provides Independent Assessment of Leading BPM Solutions

Applix, Inc. (Nasdaq: APLX), a global provider of single platform solutions for Business Performance Management (BPM) and Business Intelligence (BI), today announced that in an independent survey of more than 200 BPM end users, Applix customers had the highest level of customer satisfaction of any of the leading BPM solutions, including solutions from Cognos Incorporated and Hyperion Solutions Corporation.

The results of the Third Annual BPM Pulse Industry Survey were released during the annual "Beyond the Hype" webcast hosted by Business Finance magazine and BPM Partners, one of the leading independent authorities on the performance management marketplace. Responses to the survey gave Applix a "BPM Pulse Rating" of 4.1 for customer satisfaction on a scale of 1 to 5, the highest marks of all the vendors included.

During the webcast, BPM Partners CEO Craig Schiff speculated as to why many vendors received lower marks. The list of reasons includes: customers purchasing the wrong product or being oversold on a solution, unrealistic requirements and expectations, product quality and poor performance. To view the webcast, go to: http://www.bpmpartners.com/events_webinars.shtml

"Applix provides the only comprehensive single platform business performance management solution," said David Menninger, vice president of worldwide marketing, Applix, Inc. "Unlike the market consolidators who are purchasing companies and trying to mesh solutions with very different architectures and interfaces, Applix's unified TM1® platform is easy-to-use and quick to implement. Obviously, these traits make our customers very pleased with their choice.

Menninger continued, "We also diverge from the pack in our intense focus on customer satisfaction. This focus continues to pay off with widespread recognition from industry experts, which, in turn, is enabling us to drive increased revenues. We recently closed out a very successful 2004 where we welcomed more than 200 new customers and partners, many of whom may have been previously considering some of the higher profile players in the marketplace."

"Applix, known for its high-performing TM1 engine, has added components that make it more than just a tools vendor," said Craig Schiff, president and CEO, BPM Partners. "In fact, what it offers is a BPM platform. The TM1 engine, plus Applix's Planning Manager, will speed companies on their way to developing a custom budgeting solution."

The superior user experience Applix provides its customers was also recently recognized by The OLAP Survey 4 (http://www.olapreport.com/ProductsIndex.htm) from independent analyst and OLAP (online analytical processing) authority Nigel Pendse. According to the OLAP Survey 4, Applix TM1 users are the most satisfied customers in a number of categories, including:

    1. Business goals achieved
    2. Better decisions
    3. Faster more accurate reporting
    4. Data load/precalculation
    5. Speed of deployment
    6. Saved headcount in business department
    7. Least number of product technical problems, and
    8. Prevalence (proportion of respondents in multi-product sites who chose  the product for answering questions).

Applix TM1
Applix's TM1 is a proven, multi-dimensional business planning, reporting and analytics platform for powering strategic analysis of financial, transactional, operational and other business data. TM1 scored the highest rating in goal achievement, better decisions, and better reporting for the second year in a row, according to independent analyst Nigel Pendse's OLAP Survey 4 . In 2004, TM1 was named as a leader in the tools category of the BPM Buyer's Guide in Business Finance Magazine and scored the highest rating in goal achievement and performance in Nigel Pendse's OLAP Survey 3 (www.survey.com/olap).

Customers using TM1-based applications have won industry awards from leading publications, including Start Magazine and Business Finance Magazine . Applix also offers TM1 Planning Manager to provide workflow and compliance capabilities for all TM1-based applications and TM1 Web, a Web-enabled front end for global and remote read/write capabilities of BI and BPM applications.

About Applix, Inc.
Applix (NASDAQ: APLX) is a global provider of Business Performance Management and Business Intelligence solutions . These solutions, based on Applix's TM1 analytics platform, enable the continuous planning, management and monitoring of performance across the financial and operational functions within the enterprise. Applix is a founder of the BPM Standards Group , and has been recognized by numerous industry analyst groups for its technical leadership and vision in the marketplace. More than 2,000 customers worldwide use TM1 for tight integration with Excel, real-time response, adaptability, and low total cost of ownership. Delivered by Applix and by a global network of partners, TM1-based solutions help customers manage their business performance and respond to the marketplace in real time. Headquartered in Westborough, MA, Applix maintains offices in four countries in Europe, North America and the Pacific Rim. For more information about Applix, please visit >.

Notes to Investors:
This news release contains forward-looking statements that involve risks and uncertainties. Forward-looking statements in this document are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements concerning future plans or results are only estimates and actual results could differ materially from expectations. Certain factors that could cause or contribute to such differences include without limitation, competitive pressures, changes in customer demands, adverse economic conditions, loss of key personnel, litigation, potential fluctuations in quarterly results, lengthy sales cycles, market acceptance of new or enhanced products and services, factors affecting spending by customers and other risks, uncertainties and factors including those described in the Company's Annual Report on Form 10-K for the year ended December 31, 2004 under the heading "Risk Factors" and its most recent Quarterly Report on Form 10-Q under the heading “Factors That May Affect Future Results.” The forward-looking statements provided by the Company in this press release represent the Company's views as of the date of this release. The Company anticipates that subsequent events and developments may cause the Company's views to change. However, while the Company may elect to update these forward-looking statements at some point in the future, the Company specifically disclaims any obligation to do so, and these forward-looking statements should not be relied upon as representing the Company's views as of any date subsequent to the date of this release.

©2005 Applix, Inc. All rights reserved. Applix and TM1 are registered trademarks of Applix, Inc. All other trademarks and company names mentioned are the property of their respective owners.

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